Audits Dashboard

American Ghost Walks operates in one of the most unique local SEO situations in the experience tourism space: 27 city locations across 10 states, each requiring its own city-level SEO treatment. The audit defined the full city-level content and schema strategy.

• City-level content strategy defined — each of 27 locations mapped to its own keyword cluster, content brief, and local ranking targets
• GEO/AI visibility audit complete — AI search optimization strategy developed specifically for the ghost tour category across ChatGPT, Perplexity, Google AI Overviews
• Schema upgrades applied (AAMA-45) — Tour/Event, FAQPage, and LocalBusiness schema implemented per location; structured data validates across all 27 city pages
• Hilo ghost walk meta description fixed (AAMA-46) — expanded from 12 characters to 150+ with target keywords and compelling CTA

The ghost tour category has a unique GEO opportunity: AI search queries like "best ghost tours in New Orleans" or "haunted walking tours Savannah" are highly specific and conversational — exactly the query type that AI Overviews and Perplexity answers surface for. The audit delivered:

• AI citation optimization strategy for top 5 markets: New Orleans, Savannah, Nashville, Chicago, Portland
• llms.txt creation plan with city-by-city service descriptions and tour format details
• FAQPage schema deployment — ghost tour FAQ (What to wear, Is it scary, Age limits, Accessibility) across all 27 city pages
• E-E-A-T signals: guide credentials, local history expertise, tour storytelling authority markers to add to all city landing pages

• Expand thin city landing pages — Tier 2/3 cities need 600+ word location-specific content with local haunted history angle
• Internal linking architecture — city hub page should cross-link to all 27 city pages with keyword-rich anchor text
• Create llms.txt at americanghostwalks.com root — AI systems need structured business context for 27-location ghost tour operator
• AggregateRating schema on homepage and city pages — ghost tours typically have strong review profiles on TripAdvisor; leverage for rich results

American Ghost Walks presents a complex analytics challenge: 27 city locations, each with its own booking flow, means that standard single-property GA4 setup must be carefully architected to attribute bookings to the correct city, channel, and tour type.

• Full analytics audit complete — multi-location tracking gaps identified across all 27 cities; GA4 configuration reviewed
• Booking event tracking architecture documented — city-level attribution framework defined; which events need to fire on which pages
• Conversion tracking scope defined (AAMA-43) — full implementation plan delivered covering all 27 locations and their respective booking flows

• Multi-location cross-domain tracking complexity: With 27 city booking flows, cross-domain tracking between americanghostwalks.com and the third-party booking platform creates a complex attribution problem. Remediation plan is in progress — city-level implementation requires coordination with the booking platform.
• City-level dimension in GA4 — without custom dimensions tracking which city location a booking came from, revenue attribution is aggregated and cannot be optimized at the city level
• Conversion tracking implementation requires access to booking platform admin for each of the 27 city booking flows

• Full competitive paid media analysis — ghost tour category analyzed across top cities including New Orleans, Savannah, Nashville, Chicago; competitor ad strategies documented
• Google Ads account audit (CID: 613-282-6725) — campaign structure reviewed; account health assessed; optimization recommendations delivered
• City-level campaign architecture designed — scalable structure for 27 locations: each major city gets its own Search campaign; Performance Max used for broader reach in Tier 2/3 markets

• New Orleans booking CTAs blocked pending platform access: The highest-volume market for American Ghost Walks. Implementation of direct booking CTAs in New Orleans ads is blocked pending access to the New Orleans booking platform configuration. This is the highest-priority unblock needed to drive incremental revenue.
• New Orleans is the #1 ghost tour search market in the US — "ghost tours new orleans" averages 8,100+ monthly searches. Every day without optimized ads in this market is significant lost opportunity.

Ghost tour category competitive analysis reveals key market dynamics:

• Major competitors: Haunted History Tours (New Orleans), Ghosts & Gravestones (multiple cities), local ghost tour operators in each market
• OTA presence: Viator and GetYourGuide are significant in this category — dedicated campaigns against "ghost tours" + [city] must compete with OTA listings
• American Ghost Walks' 27-city multi-market footprint is a unique advantage — brand awareness campaigns can cross-promote across markets (past NYC guests visiting New Orleans)
• Seasonal peaks: October (Halloween) is the #1 peak month — campaigns must be live and optimized before October 1

• Full GBP audit across all 27 locations — each city's GBP profile reviewed; optimization plan delivered with city-specific recommendations
• Local pack opportunities identified — city-specific local pack ranking targets defined for New Orleans, Savannah, Nashville, Chicago, Portland, and all other locations
• Review response strategy documented — ghost tour-specific guest feedback templates created; response approach for negative reviews about scare level, weather, accessibility

• NAP inconsistency across citation directories: With 27 locations, maintaining consistent Name/Address/Phone across Yelp, TripAdvisor, Foursquare, and other directories is a significant ongoing maintenance task. Inconsistencies were identified and flagged for correction.
• Some city GBP profiles are claimed under different naming conventions — standardization across all 27 profiles required for map pack eligibility
• Citation building plan recommended: ensure presence on TripAdvisor, Yelp, Eventbrite, and city tourism directories for all 27 markets

• Social media platform audit complete (AAMA-38) — Instagram, TikTok, Facebook, and YouTube profiles audited across all active accounts; gaps and opportunities documented
• Short-form video strategy delivered (AAMA-39) — full TikTok, Instagram Reels, and YouTube Shorts strategy for ghost tour content; hook frameworks, series ideas, and posting cadence defined
• Social media calendars created (AAMA-66) — content calendars built for AGW and sibling company clients; monthly themes, weekly cadence, and post templates delivered

• Spooky Storytelling: First-person ghost encounter stories, historical hauntings, local legends — the core of ghost tour brand building
• Behind-the-Scenes: Guide preparation, costume/prop reveals, location scouting, storytelling research — makes guides the human face of the brand
• City History: Historical context for haunted locations — educates audience, positions AGW as local history authority, improves SEO through topical authority
• Guest Experiences: Reactions, testimonials, photo challenges at haunted locations — UGC-driven content that drives bookings and social proof

Ghost tours are inherently seasonal — October is 3–5x the booking volume of other months. The content strategy is built around this calendar:

• August: Begin Halloween content ramp-up — "Ghost Tour Season is Coming" hype content, countdown series
• September: "31 Days of Hauntings" series launch — one ghost story per day leading to October; maximum reach-building
• October: Full daily posting; live tour clips; sold-out urgency content; Halloween night special tour promotion
• November–January: Off-peak content: "Ghost Tours Aren't Just for Halloween" — year-round positioning to flatten booking seasonality

• 12-month content calendar delivered (AAMA-41) — full year of content planned with monthly themes, weekly post schedule, and seasonal peak content mapped out
• /new-orleans city landing page created and published (AAMA-47) — full SEO-optimized landing page for New Orleans ghost tours; includes local history, tour details, booking CTA, and FAQ section
• Month 1 blog article written: "First Time on a Ghost Tour?" (AAMA-49) — 1,500+ word comprehensive guide targeting first-time ghost tour goers; covers what to expect, what to wear, best cities, FAQ section with FAQPage schema

• Blog article publish BLOCKED (AAMA-50): The "First Time on a Ghost Tour?" article is written (1,500+ words, fully formatted, SEO-optimized) but cannot be published until the duplicate content issue from AAMA-50 is resolved. Do not create any new "First Time on a Ghost Tour" content — this article exists and is waiting to publish.

The /new-orleans landing page is the template. The content roadmap calls for dedicated SEO landing pages for each of the 27 city locations:

• /new-orleans — Complete ✓
• Tier 1 cities (priority): /savannah, /nashville, /chicago, /new-york — create immediately for top-volume markets
• Tier 2 cities: /san-antonio, /portland, /seattle, /denver, /philadelphia — create in Month 2–3
• Remaining 17 cities: Create through Month 6 — use /new-orleans page as template