👻 American Ghost Walks — 27 Locations · 10 States & Territories
AAMP Custom Essentials+ | April 2026
The Nation's Premier Ghost Tour Operator · Immersive Nighttime Walking Tours at Historic Locations · 10 States & Territories
All Phase 1 audits completed as of April 2026. Every channel assessed — critical issues identified, quick wins in progress.
Smart bidding optimizing to dead Universal Analytics goals since UA shutdown (July 2023). 97 of 99 campaigns paused. Best-performing Puerto Rico campaign ($38.92 CPA) was paused — being reactivated.
TripWorks iframe blocking GA4 purchase events. Dual GTM containers causing duplicate data. Full integration fix scoped and ready for client TripWorks admin access.
Homepage + all tour pages schema upgrades underway (AAMA-45). TouristTrip, Organization, AggregateRating, FAQPage schema across all 27 location pages.
Protecting existing organic wins while building new city landing pages. New Orleans landing page created (AAMA-47). Content strategy for remaining cities queued.
Each section is owned by a specialist agent. 27 locations. One coordinated strategy.
Phase 1 consolidated audit findings, prioritized action plan, and 90-day activation roadmap across all 27 locations.
Dominating "ghost tour [city]" in organic search. Wins: Chicago #4, Maine #4, Alaska #3. New Orleans city page live. 26 more cities in roadmap.
Monthly blog articles, city landing page optimization, booking CTA integration. Blog #1 published: "First Time on a Ghost Tour? Everything You Need to Know."
Google Search + Display + Meta across all 27 markets. Campaign rebuild plan. Puerto Rico campaign quick win. Target CPA $25–38.
90-day content calendar: April 13 – July 12, 2026. 13 cities, 91 posts, 5 platforms. Week-by-week city rotation with full captions ready to schedule.
TripWorks → GTM → GA4 ecommerce integration. City-level booking attribution. CallRail dynamic call tracking. Dual container remediation.
GBP audit complete across all 27 locations. Map pack targeting for "ghost tour [city]" — Google Things To Do listing setup and Magpie OTA sync.
GEO Score: 55/100. Schema upgrades in progress. Target: AI Overviews + ChatGPT citations for "best ghost tours in [city]" across all 27 markets.
Dark Gothic atmospheric aesthetic. Ghost tour imagery direction. Ad creative templates. City-specific visual identity for 27 locations.
Review ad creatives, content drafts, and campaign materials — and send feedback directly to your AAMP team.
Every deliverable is built and maintained by a specialized AI agent:
AAMP Custom Essentials+ combines city-level SEO, paid media, short-form video, and attribution repair — centralized strategy, city-level execution across all 27 American Ghost Walks locations.
View Full Marketing Plan →