Audits Dashboard

Weighted total: 38.75 → 39 / 100

• No H1 tags on homepage or Reviews page — fundamental heading structure failure across the site; no primary keyword signal to search engines
• Zero image alt text sitewide — every image on every page is missing alt attributes; major accessibility and image SEO failure
• Schema is only basic Organization/WebPage — no TourOperator, LocalBusiness, TouristTrip, AggregateRating, or FAQPage schema implemented
• Critically thin content — Mendenhall Float Trip (~250 words), Ketchikan (~175 words), RV Rentals (~175 words) — all well below the 500+ word minimum
• No llms.txt — GEO score 22/100 — AI systems cannot identify or cite this business; content too vague to surface in ChatGPT, Claude, or Perplexity

• All AI crawlers have unrestricted access — GPTBot, ClaudeBot, PerplexityBot, Google-Extended all allowed ✓ No changes needed
• llms.txt status: MISSING (404) — AI systems receive no structured business context; this must be created

⚡ April alert: Shore excursion keywords are at 5,400/mo now — peak booking window for summer cruise passengers. Content targeting these terms needs to be live ASAP.

CRITICAL — Fix Immediately (Week 1)

• Add H1 tags to all pages — homepage, Reviews, Ketchikan, Day Tours Hub · 2 hours, high impact
• Add descriptive alt text to all images sitewide · 3 hours
• Fix homepage title → "Alaska Tours & Shore Excursions Since 1978 | Alaska Travel Adventures" · 30 min
• Add LocalBusiness/TourOperator schema to homepage with address, phone, areaServed (Juneau, Ketchikan, Skagway, Sitka), foundingDate: 1978 · 1 hour
• Remove /missing-page/ from XML sitemap · 15 min

HIGH PRIORITY — Week 1–2

• Add AggregateRating schema to Reviews page — unlocks star ratings in SERPs · 1 hour
• Noindex thank-you pages, employment pages, survey pages, stale landing pages (20+ URLs) · 2 hours
• Expand Ketchikan, Mendenhall Float Trip, and RV Rentals to 600+ words each · 6 hours
• Add founding year + guest count to homepage hero: "Guiding Alaska adventures since 1978, 100,000+ guests served" · 30 min

MEDIUM PRIORITY — Month 1

• Create/restore About page with company history, named staff, certifications (E-E-A-T authority)
• Add TouristTrip/TourPackage JSON-LD schema to all individual tour pages
• Add FAQ sections (3–5 Q&As) to each tour page + FAQPage schema (featured snippets + GEO citability)
• Create llms.txt with business overview, service list, and key page index

Alaska Travel Adventures has a solid foundation — 48 years of operation, verified NAP, multi-port presence, and unique Cruise+RV combinations that competitors cannot match. However, the site is significantly underperforming on SEO fundamentals.

The single biggest opportunity is the Mendenhall Glacier Float Trip page — 12,100 avg monthly searches at only MEDIUM competition for a tour the business already operates. A dedicated, content-rich landing page alone could drive substantial organic traffic within 60–90 days.

The GEO score of 22/100 reflects an AI-invisible website. With fixes and 4–5 content pieces targeting identified keyword gaps, the site has clear potential to reach SEO Health Score 65–70 and GEO Citability 60+ within 90 days.

• Cross-domain tracking broken with FareHarbor: All users who click "Book Online" start a new session on fareharbor.com — losing source/medium attribution entirely. Google Ads, organic search, and paid social cannot receive booking credit. Revenue shows as "Direct" or "(not set)" in GA4.
• FareHarbor GA4 integration status unverified: FareHarbor's GA4 integration (purchase events with booking value) must be manually enabled. If not configured, zero booking revenue flows into GA4. Check: FareHarbor Admin → Settings → Integrations → Google Analytics 4 → confirm G-ZP3JFB982L is entered.
• CallRail not installed: For Alaska shore excursion clients, phone calls often represent high-value bookings from cruise ship passengers coordinating in advance. Every marketing channel receives zero credit for phone-driven bookings.
• Meta Conversions API not installed: Browser-only pixel is subject to iOS 14.5+ blocking and ad blockers. Industry estimate: 20–35% of events missed. FareHarbor supports server-side events natively — this is addressable.

The current booking funnel creates a tracking break at the critical conversion step:

Revenue and conversion credit is only captured if: (1) FareHarbor's GA4 integration is enabled with G-ZP3JFB982L, AND (2) cross-domain linking is configured to maintain session attribution through the checkout handoff.

P0 — Fix Immediately (Revenue Attribution Broken)

• Verify/enable FareHarbor GA4 integration — confirm G-ZP3JFB982L in FareHarbor admin and test purchase event firing in GA4 DebugView · Owner: Client · 30 min
• Configure GA4 cross-domain tracking — add fareharbor.com to GA4 cross-domain list in GTM or GA4 Admin → Data Streams → cross-domain links · Owner: AAMP · 1 hour
• Verify GA4 ↔ Google Ads link — confirm CID 139-894-5997 is linked to G-ZP3JFB982L with auto-tagging enabled · Owner: AAMP · 30 min

P1 — Fix Within 2 Weeks

• Install CallRail with DNI and GA4/Google Ads integration — create call pools by channel (paid search, organic, direct, paid social) · 2–3 hours
• Verify/set GA4 conversion events for all 4 thank-you pages (cruise-rv, rv-rentals, rv-park, day-tours inquiry forms)
• Enable FareHarbor Facebook Pixel integration — confirm Pixel 137179003797630 fires Purchase events on booking confirmation
• Implement Meta Conversions API (CAPI) — FareHarbor supports server-side events natively; enable in FareHarbor settings

P2 — Optimize Within 30 Days

• Set GA4 data retention to 14 months (default is 2 months — data will be lost)
• Create internal traffic filter for Juneau office IP addresses
• Build Looker Studio executive dashboard: bookings by channel, ROAS, cost per booking · 4–6 hours
• Set up GA4 audience exports to Google Ads for remarketing (tour page visitors, past bookers)

• GA4 Admin access (G-ZP3JFB982L) — verify conversion events, data retention settings, IP filters
• Google Ads Manager access (CID 139-894-5997) — verify conversion actions, primary/secondary designation, auto-tagging, GA4 link status
• FareHarbor admin access (aktraveladventures) — verify GA4 integration and Facebook Pixel integration status
• Facebook Business Manager (Pixel 137179003797630) — configure CAPI, verify purchase event firing