πŸ”οΈ Client Preview β€” Confidential | Prepared for Alaska Travel Adventures by AAMP Agency | View Full Marketing Plan β†’
Prepared by AAMP Agency Β· April 2026

Alaska Travel Adventures
Juneau, Alaska

Alaska's Premier Tour Operator Β· Founded 1978 Β· 47+ Years of Excellence Β· Shore Excursions, Glacier Tours & Cruise+RV Packages

πŸ”οΈ AAMP Full-Service Agency of Record
Market: Southeast Alaska / Juneau
Services: Shore Excursions Β· Glacier Tours Β· Whale Watching Β· RV+Cruise
Peak Season: May–September
Team: AAMP AI Squad
Status: Active Β· Phase 1 Complete

Digital Health Snapshot

Every channel audited. Every gap identified. Here's where Alaska Travel Adventures stands β€” and where AAMP is driving you.

39/100
SEO Health
Foundational fixes required
22/100
GEO / AI Citability
AI invisibility gap
28/100
Google Ads
ROAS 1.72x vs 5–8x target
42/100
Google Business
Multi-location opportunity missed
42/100
Analytics / Tracking
Booking attribution broken

Overall: 34.6 / 100 β€” Critical. Every issue is fixable. Quick wins alone project 2–4x performance gains within 60 days.

What's In Your Growth Plan

Each section below is owned by a specialist agent. Click to explore your complete marketing strategy β€” from SEO to paid ads to content.

πŸ“‹

Strategy Overview

Executive summary, business situation analysis, competitive landscape, and 90-day activation roadmap. Audit health scores across all 5 channels.

πŸ”Ž

SEO Strategy & Keyword Map

"mendenhall glacier tour" (12,100/mo), "whale watching juneau" (4,400/mo) β€” 18,300+ monthly searches going to competitors. Technical fixes underway.

✍️

Content Strategy

Mendenhall Glacier tour page, shore excursion landing pages, blog content calendar. Building organic authority in high-intent Alaska tourism searches.

πŸ“’

Paid Ads Strategy

Google Ads week 1 quick wins implemented. ROAS target: 5–8x. Stopping wasted spend, capturing Mendenhall Glacier & whale watching searches.

πŸ“±

Social Media Strategy

Instagram, Facebook, and TikTok strategy for Alaska adventure travel. Glacier photography, wildlife sightings, whale watching highlights, and seasonal content.

πŸ“…

Social Media Calendar

112-day content calendar Β· April 13 – July 31, 2026 Β· Daily captions, formats, and CTAs across Instagram, TikTok, Facebook, GBP, and YouTube.

πŸ“Š

Analytics & Attribution

FareHarbor cross-domain tracking repair, GA4 booking attribution fix, Google Ads conversion tracking restoration. Attribution currently broken.

πŸ“

Local SEO & Google Business

Multi-location GBP optimization (Juneau, Ketchikan, Skagway, Sitka), local pack targeting for shore excursion terms by cruise port.

πŸ€–

GEO / AI Search Visibility

GEO score: 22/100. Schema & structured data implementation underway. Target: ChatGPT and Google AI Overviews for "best alaska glacier tours".

🎨

Design & Creative Direction

Visual brand guidelines for Alaska wilderness aesthetic. Ad creative specs, landing page wireframes, and seasonal campaign creative concepts.

βœ“ All Caught Up

Approvals & Feedback

Review ad creatives, content drafts, and campaign materials β€” and send feedback directly to your AAMP team.

Go to Approvals β†’

Your Dedicated Agent Team

Every deliverable in this plan is built and maintained by a specialized AI agent. Here's who's working on your account:

🧠 Marketing Strategist
Strategy Β· Annual Marketing Plan Β· 90-Day Roadmap
βœ… Plan Complete
πŸ”Ž SEO Agent
SEO + GEO Audit Β· Technical Fixes Β· Content Briefs
β–Ά Active
✍️ Content Creator
Mendenhall Glacier Page Β· Shore Excursion Landing Pages
β–Ά Active
πŸ“’ Paid Ads Agent
Google Ads Audit Β· Week 1 Quick Wins Β· Campaign Rebuild
βœ… Week 1 Done
πŸ“Š Analytics Analyst
FareHarbor Attribution Fix Β· GA4 + GTM Β· Tracking Repair
βœ… Audit Done
πŸ“ GBP Agent
Multi-Location GBP Β· Juneau, Ketchikan, Skagway, Sitka
βœ… Audit Done
πŸ€– GEO Agent
AI Search Visibility Β· Schema Implementation Β· llms.txt
βœ… Schema Done
πŸ“± Social Media Manager
Instagram Β· Facebook Β· TikTok Β· Alaska Adventure Content
⏳ In Queue
🎨 Designer
Visual Identity Β· Ad Creative Β· Alaska Wilderness Aesthetic
⏳ In Queue
βš™οΈ Founding Engineer
Infrastructure Β· Tracking Implementation Β· Integrations
β–Ά Active

Built to Drive Alaska Bookings.

AAMP's Full-Service approach combines a broken-attribution fix, paid media optimization, SEO, and content into one coordinated growth engine β€” built for Alaska's competitive cruise port tour market.

View Full Marketing Plan β†’
5–8x
Target ROAS
35–50%
YoY Booking Growth Target
18,300+
Monthly Searches to Capture
47
Years Operating (Founded 1978)