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🦅 Eagle Wing Tours — Audit Reports AAMP Essentials Package | April 2026
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🦅 All 8 Audits Complete — April 16, 2026

Eagle Wing Tours — Full Audit Suite

Complete findings across SEO, Paid Ads, GEO/AI, Analytics, Social, GBP, Content & Brand Strategy. Composite score: 62/100 (D+)

62/100Composite
68/100SEO
55/100Paid Ads
59/100GEO/AI
65/100GBP
60/100Social
GA4: G-RXJ0STCN2K
CID: 400-400-9053
Audit Overview

All Agents — Eagle Wing Tours

April 16, 2026 — Google Ads CID: 400-400-9053 — GA4: G-RXJ0STCN2K — eaglewingtours.com

Composite Health Scorecard

ChannelScoreGradeTop Issue
SEO68/100CThin tour pages, keyword gaps, missing schema markup
Paid Ads55/100D+Poor conversion tracking, wasted spend on broad match, low ROAS
GEO / AI Search59/100D+No llms.txt, missing FAQ/Event schema, low AI citability
Google Business Profile65/100CIncomplete Q&A, review response gaps, citation inconsistencies
Social Media60/100D+Low posting frequency, limited UGC capture, no TikTok strategy
Content——Content gaps in shoulder season, eco-tourism blog underutilized
Analytics——Baseline established; booking attribution needs validation
Brand Strategy——Strong DNA; channel mix and 90-day roadmap defined
Composite~62/100D+Tracking gaps + paid ads inefficiency are top revenue blockers

Channel Score Bars

SEO68/100
Paid Ads55/100
GEO / AI Search59/100
Google Business Profile65/100
Social Media60/100

Key Cross-Channel Findings

  • PAID ADS INEFFICIENCY: Google Ads CID 400-400-9053 shows wasted spend and poor ROAS. Broad match keywords cannibalizing budget. Conversion tracking needs validation before scaling.
  • AI SEARCH READINESS GAP: GEO 59/100. No llms.txt file. Missing TourActivity/Event schema. AI systems (ChatGPT, Perplexity, Gemini) unable to accurately cite Eagle Wing Tours in whale-watching queries.
  • SEO CONTENT GAPS: Shoulder season pages are thin. Blog not optimized for long-tail whale-watching searches. 68/100 SEO score leaves significant organic growth on the table.
  • UGC & VIDEO OPPORTUNITY: As Victoria's premier whale-watching operator (Canada's first carbon-neutral tour), video content is massively underutilized. Whale sightings = viral content — not being captured systematically.
  • GBP OPTIMIZATION: 65/100. Review response consistency, Q&A section management, and photo freshness all need attention to maintain local pack position.
  • ANALYTICS BASELINE SET: GA4 G-RXJ0STCN2K established. Booking attribution from FareHarbor needs proper event tracking to measure true CAC and channel ROI.

Quick Win Priority List

PriorityActionChannelImpact
1Fix conversion tracking in Google AdsPaid AdsEnables proper bidding & ROAS measurement
2Create llms.txt and add TourActivity schemaGEOAI search visibility for whale-watching queries
3Pause broad match waste, add negative keywordsPaid AdsImmediate budget efficiency gains
4Add FareHarbor booking event to GA4AnalyticsTrue attribution for all channels
5Implement shoulder season content calendarSEO/ContentYear-round organic traffic growth
6Respond to all GBP reviews; add 20 new photosGBPLocal pack ranking & conversion trust
7Launch whale sighting UGC capture systemSocialViral content flywheel for tour bookings
SEO Agent

SEO Audit — eaglewingtours.com

April 16, 2026 — Overall Score: 68/100

68/100
SEO Health
C Grade
Overall Grade
WordPress
Platform
RankMath
SEO Plugin
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Content Agent

Content Audit — eaglewingtours.com

April 16, 2026 — Content Inventory & Gap Analysis

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Paid Ads Agent

Paid Ads Audit — Google, Meta & TikTok

April 16, 2026 — CID: 400-400-9053 — Health Score: 55/100

55/100
Ads Health
D+ Grade
Overall Grade
Google
Primary Platform
CAD
Currency
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Analytics Agent

Analytics Baseline & KPI Setup

April 16, 2026 — GA4: G-RXJ0STCN2K — GSC Verified

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Social Media Agent

Social Media Audit — Eagle Wing Tours

April 16, 2026 — Health Score: 6/10

6/10
Social Health
D+ Grade
Overall Grade
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GBP Agent

Google Business Profile & Local SEO Audit

April 16, 2026 — Local Visibility Score: 65/100

65/100
GBP Score
C Grade
Overall Grade
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GEO Agent

GEO & AI Search Audit — eaglewingtours.com

April 16, 2026 — GEO Score: 59/100 — 28 pages analyzed

59/100
GEO Score
D+ Grade
AI Readiness
28
Pages Analyzed
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Brand Strategist

Brand DNA + Marketing Strategy

April 2026 — Visual Identity, Messaging & 30/60/90-Day Roadmap

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