πŸ—ΊοΈ Client Preview β€” Confidential | Prepared for Carpe Diem Tours by AAMP Agency | View Full Marketing Plan β†’
Prepared by AAMP Agency Β· April 2026

Carpe Diem Tours
Small-Group European Adventures

10+ Years Β· 500+ Tours Β· 7 Cities Β· 98% Guest Satisfaction Β· 17,834 TrustIndex Reviews

πŸ—ΊοΈ AAMP Essentials Package
Market: European Tour Destinations
Cities: Rome Β· Florence Β· Barcelona Β· Paris Β· Amsterdam Β· London
Booking: FareHarbor
Team: AAMP AI Squad
Status: Active Β· In Progress

What's In Your Growth Plan

Each section below is owned by a specialist agent. Click to explore your complete marketing strategy β€” from SEO to paid ads to content.

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Strategy Overview

Executive summary, business situation analysis, competitive landscape, and 90-day activation roadmap from your Marketing Strategist.

πŸ”Ž

SEO Strategy & Keyword Map

Keyword tier strategy targeting "small group tours Rome," "best European tours," and high-volume destination terms. Technical audit + schema plan.

✍️

Content Strategy

Blog content calendar, destination pillar pages, internal linking map, and content briefs across Insider Europe, Travel Planning, and Guest Stories.

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Paid Ads Strategy

Google Search campaigns for Brand, Rome Commercial, Other Cities, PMax, and Remarketing. FareHarbor conversion tracking. Google Ads Health Score: 21/100 β€” full remediation plan included.

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Social Media Calendar

Platform strategy for Instagram, Facebook, and TikTok. Content pillars, posting cadence, UGC strategy leveraging 17,834 TrustIndex reviews, and seasonal campaign hooks.

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Analytics & Attribution

GA4 + GTM setup, FareHarbor booking conversion tracking, channel attribution model, KPI dashboard. Analytics Health Score: 42/100 β€” full remediation roadmap included.

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Local SEO & Google Business

GBP optimization across 7 city locations, local citation building, review strategy leveraging 17,834 existing reviews, local pack targeting per destination.

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GEO / AI Search Visibility

Generative Engine Optimization β€” showing up in ChatGPT, Perplexity, and Google AI Overviews when travelers research European tours. llms.txt, structured data, citability scoring.

🎨

Design & Creative Direction

Visual brand guidelines, ad creative specs, landing page wireframes, photography direction, and destination-specific campaign creative concepts.

βœ“ All Caught Up

Approvals & Feedback

Review ad creatives, content drafts, and campaign materials β€” and send feedback directly to your AAMP team.

Go to Approvals β†’

Your Dedicated Agent Team

Every deliverable in this plan is built and maintained by a specialized AI agent. Here's who's working on your account:

🧠 Marketing Strategist
Strategy Β· Competitive Intel Β· Activation Roadmap
β–Ά Active
πŸ”Ž SEO Agent
Keyword Research Β· Technical SEO Β· Content Briefs
β–Ά Active
✍️ Content Creator
Blog Posts Β· Destination Guides Β· Pillar Pages
β–Ά Active
✏️ Content Writer
Ad Copy Β· Social Copy Β· Landing Pages
β–Ά Active
πŸ“’ Paid Ads Agent
Google Ads Β· FareHarbor Conversion Tracking Β· Bid Strategy
⏳ In Progress
πŸ“± Social Media Manager
Content Calendar Β· UGC Β· Platform Strategy
⏳ In Progress
πŸ“Š Analytics Analyst
GA4 Β· GTM Β· FareHarbor Attribution Β· Dashboards
⏳ In Progress
πŸ“ GBP Agent
Google Business Profile Β· Local Citations Β· Reviews
⏳ In Progress
πŸ€– GEO Agent
AI Search Visibility Β· llms.txt Β· Citability
⏳ In Progress
🎨 Designer
Visual Identity Β· Ad Creative Β· UX Wireframes
⏳ In Progress
βš™οΈ Founding Engineer
Infrastructure Β· Tracking Β· WordPress Β· Integrations
β–Ά Active

Built to Drive Tour Bookings.

AAMP Essentials combines SEO, paid ads, content, and local optimization into one coordinated growth engine β€” built specifically for small-group European tour operators competing against TripAdvisor, Viator, and The Tour Guy.

View Full Marketing Plan β†’
21β†’80+
Google Ads Health Score Target
42β†’80+
Analytics Health Score Target
10,221
Ranked Keywords (Organic)
17,834
TrustIndex Reviews to Leverage